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TRUST

A Los Angeles startup's app that connects businesses and content creators with a swipe

For
Let's Be Social Inc. · Los Angeles
Role
Product Designer · freelance
Team
Me on design, with the founders and their developers
Tools
Figma
When
2026
TRUST swipe on desktop: the creator's card and, next to it, the offer and how well they match
TRUST swipe on mobile: a creator's card with the pass and send buttons

Context

TRUST is the app by Let's Be Social Inc., a Los Angeles startup. It connects local businesses, mostly in hospitality, wellness and lifestyle, with content creators. It works like a dating app: the business swipes through creator profiles and, if there's a match, sends them a collaboration offer.

The problem

Its developers started building the app without a designer. When the first users arrived, big gaps and flaws showed up.

In the swipe, the photo was wedged between two strips on a light blue background, and the navigation bar had icons only.

One of the first versions of the swipe: a photo of a coffee between a gray strip with the business name and a dark one with the offer, on a light blue background
One of the first versions of the swipe, before I joined.

My role

I was the only designer on the product. I worked as a freelancer, remotely and one assignment at a time, directly with the founders. The first, redesigning the swipe, was a trial. More followed, and with each one I built up a visual style for the whole app. Their developers kept building on their own in a style similar to mine, so I redesigned those screens too. The interface and the deliverables were in English.

  1. The mobile app

    The swipe, creator onboarding, the match and the review of each collaboration.

  2. The web dashboard

    Discovering creators, posting offers and tracking collaborations from a computer.

  3. The creator's metrics

    Their performance section, on mobile and desktop.

The mobile app

First version of a creator's card: the photo on top and their profile details on a light blue background
New swipe: the creator's photo fills the whole card, with her name, category, distance and followers over a gradient
BeforeAfter

Swipe

The photo fills the whole card, and the details sit at the bottom over a gradient: name, category, distance and followers. The buttons are two white circles, each with the color of its action, and every icon in the bar has its label.

Their match: gradient lettering, confetti and two photos without the business name
New match: the creator's card and the restaurant's card face to face, with the button to send a message
BeforeAfter

Match

Their version celebrated with confetti and gradient lettering, but it covered the creator's name and didn't show the business. The new one puts the two cards face to face, with a clear button to start a conversation.

Their review screen: polaroid-style photos and several typefaces mixed together
New review screen: the two cards, a clear title and the summary of what was agreed
BeforeAfter

Review

Their version mixed four typefaces. I brought it down to one, with a summary of what was agreed and four questions: whether the content turned out well, whether it was posted on time, whether it fits the brand and whether the creator was easy to work with. Reviews go both ways and are one of TRUST's trust signals.

Faces, names and personal details are blurred.

Onboarding and the end of the deck

A new creator can request an invite or come in to look around in browse mode. The previous version only said that swipes there were “just for fun”.

Their welcome screen: two identical buttons to request an invite or browse
New welcome screen: requesting an invite as the main option and browsing as the secondary one
BeforeAfter

Welcome

Their version had two identical buttons. In the new one, requesting an invite is the main option and browsing is the secondary one.

Their notice to request an invite, over an empty card
New notice over an offer: the swipe isn't sent, and what the invite unlocks
BeforeAfter

An offer, without an invite

If the creator swipes on an offer in browse mode, the notice explains that the swipe isn't sent and what the invite unlocks: messaging that business and requesting the collaboration.

Their no-more-creators screen: a broken image and the text Check back soon
New screen: a map and the message that you've already seen all the creators in Los Angeles and new cities are coming
BeforeAfter

No more creators

When a business runs out of creators, instead of a broken image and a “Check back soon”, the screen tells them they've already seen every creator in Los Angeles and that new cities are coming.

The web dashboard for businesses

I redesigned the dashboard with Airbnb as a reference: lots of white space, hierarchy through typography, and the brand pink only for what matters, like sending an offer.

Swipe on desktop: the creator's card in the center and, on the right, the offer about to be sent, its fit with the creator and the keyboard shortcuts
The swipe on desktop.

  1. The swipe, with the keyboard too

    The creator's card in the center and, next to it, the offer and how well the creator fits it: followers, interests, distance and social network. With no gestures, the arrow keys do the swiping: ← reject, ↓ skip, → send the offer.

  2. The creator profile, in cards

    In the first versions it was a single panel that got cut off on a 13-inch laptop. The final version splits it up and keeps the actions always within reach.

  3. Offers and collaborations, connected

    Offers is where the business sets up its campaigns, every now and then; Collaborations is the day-to-day. From each offer you can see the creators interested in it and its collaborations.

  4. Creating and editing

    Creating an offer is a four-step wizard. Editing it is a single-page form with a preview, so you can go straight to what you want to change.

Collaborations: tabs by status and an open collaboration with its timeline, from accepted match to approval
Collaborations by status, with a filter by offer and the timeline of each one, from match to approval.

Each creator's metrics

TRUST added a section to each creator's profile with their Instagram and TikTok metrics. It had all the data, but in a pink panel of about 45 rows one after another, all with the same weight and the values in pink too.

The most useful thing for a business, how that creator compares with the others on TRUST, was buried in the list. Negative changes appeared without context: there was no way to tell whether they were bad or normal. And TikTok sat in a small block below Instagram, even though the creator in the example had seven times as many followers on TikTok.

The redesigned section: an Instagram or TikTok selector, the engagement rate highlighted with how it compares to other creators, and three figures, each with its change
The metrics section before: a pink panel with dozens of rows of data, all with the same weight
BeforeAfter
⇆
Drag to compare. The real creator's photo is blurred; the data in the new design is demo data.
The brief was to make it more visual and easier to read, without losing any data.

Organizing by question

I took inventory: 39 data points. I regrouped them by the question a business is asking, not by where the data comes from.

The same 39 metrics, before and after. None is lost: they just move. The client asked to remove one, fake followers, because it was an estimate without reliable data.

Performance39 metrics, one after anotherSummaryvisible without expanding9 metricsReach6 metricsAudience quality4 metrics + 1 removedEngagement5 metricsActivity5 metricsAccount3 metricsTikTokin its own tab6 metrics
›See the 39 metrics by block

Summary

  • Typical views
  • Avg. likes
  • Avg. comments
  • Engagement rate
  • Better than X% of creators on Trust
  • Avg. views · last 7 days
  • Avg. likes · last 7 days
  • Engagement rate · last 7 days
  • Methodology note (posts analyzed)

Reach

  • Followers over time (chart)
  • Followers
  • Following
  • Avg. views (incl. viral posts)
  • Views per follower
  • Followers · last 7 days

Audience quality

  • Women / Men
  • Gender known for
  • Likely fake followers (removed by the client)
  • Verified followers
  • Private followers

Engagement

  • Engagement per 1k followers
  • Avg. saves
  • Avg. shares
  • View trend (last reels)
  • Best reel

Activity

  • Posts per week
  • Posts all time
  • Posts in last 60 days
  • Reels in last 60 days
  • Last post

Account

  • Account type
  • Category
  • Verified on Instagram

TikTok

  • TikTok followers
  • TikTok typical views
  • TikTok avg. likes
  • TikTok avg. comments
  • TikTok engagement rate
  • TikTok posts per week

  1. A summary at the top

    Engagement, how it compares with other creators, and average views, likes and comments.

  2. Each change, next to its figure

    The growth block goes away: each change becomes a ▲▼ arrow.

  3. Pink as an accent

    Neutral backgrounds and figures in black, so pink only marks what you need to look at.

Two ways to show it

I explored both: everything in view in a single scroll, or a summary with the details in expandable blocks and a selector between Instagram and TikTok. I went with the second, on mobile and desktop: the summary reads at a glance and each network has its own tab.

Expanded section: reach with the follower trend and audience quality with the gender breakdown

Instagram, expanded

Tapping “See all” opens all the blocks, and each one can be collapsed: the client read “see more” as seeing everything.

TikTok tab with its engagement rate, how it compares with other creators and its figures

TikTok

The same structure as Instagram, ready for when it has the same metrics.

What the client asked for

Before seeing the designs, the client sent me their priority metrics. They confirmed the summary and led to three adjustments:

  1. Remove fake followers

    It was an estimate without reliable data.

  2. Move audience quality up

    Right after reach.

  3. Bring the following count to the top level

    Under the follower count, without expanding anything.

On desktop

The metrics appear in two places, with two levels of detail. In the swipe, a minimal summary next to the offer, because all you do there is decide. In the creator's profile, the full analysis, with one tab per block that already shows its key figure.

Metrics in the creator's profile on desktop: the summary, one tab per block and the follower trend
The metrics in the creator's profile.

The handoff

I delivered it in Figma, with clickable mobile and desktop prototypes, the components, and notes for development on which data goes in each block and how each part behaves. Since their team turns designs into code with AI, I named the layers after what they are, so the tool can understand them.

I used positive demo data and flagged it: with the example creator's real data, all negative, the design looked bad even though it wasn't.

Results

  1. Much of the app, redesigned

    From the swipe to each creator's metrics, on mobile and desktop.

  2. The CEO wants to keep working with me

    In September I was invited to appear as a designer on the company's LinkedIn page.

Let's talk.

I can walk you through any of these projects in more detail, including the screens I can't publish here.

LinkedIn ↗CV (PDF)