DanielOrtiz.

I worked in many units and met all kinds of patients. That's where my habit of observing and asking before deciding comes from.

I never set aside what I've always loved: technology, design and art. During that time, the two came together. My mother was diagnosed with high blood pressure, like my grandmother and many of my patients, and I began sketching out an app to help them keep their blood pressure and habits in check.

I already knew Adobe from graphic design. For that app I picked up Figma on my own and, with some developer friends, we built a proof of concept. That's where I found the connection between design, art and helping people.

I wanted proper training, not to stay self-taught: I did a Master's in User Experience Design while still working at the hospital.

In 2025 I made the leap to the Spanish Basketball Federation, where design meets sport, which has always been part of my life.

Today I design its digital tools: I research with users, prototype in Figma, validate and stay with development until the end.

I'm not a developer, but I've studied React, I understand the architecture behind what I design and I speak the engineering team's language. With AI as a tool, I take my designs all the way to production.